Planning & Scripting Tools

Each pattern gets 0–10. The top pattern is your primary hook style. Two scores above 6 mean you are stacking patterns (good); three above 6 starts to feel manipulative to viewers (bad for retention).

Use this before writing the body. If no pattern scores above 5, your hook is informational, which works only for specific niches (tutorials, news). For storytelling, transformation or curiosity content, you want at least one pattern above 7.

This is a pattern matcher, not an AI judge of truth. A "social proof" hook that fabricates numbers will get a high score - your ethics are still on you. The 8 patterns we use come from a survey of publicly analyzed top-performers, not platform-secret data.

The English-language heuristics may mis-rank very short hooks (under 6 words). Add a few more words if your top score feels wrong.

Each platform uses different cut-points where the text is collapsed with "...see more". The truncated tail is where hooks, hashtags and CTAs die. Lead your real value inside the first cutoff.

The Fog Index is a measure of how many characters of your message survive on every platform. Above 80% = one caption works for all. Below 50% = you need platform-specific versions.

Q: Do character counts include spaces and emojis? Yes, we count code points - which matches how the platforms display. Emojis can be 2 code points.

Q: Are these limits exact? They reflect currently documented platform guidance. Platforms occasionally change their collapse thresholds.

Q: My hashtag shows as cut - shouldn't hashtags be after the fold? Exactly. Hashtags below the fold don't contribute to search ranking. Pull them up by trimming filler.