Production & Capture Tools

Anything you place inside the red overlay bands will be hidden behind platform UI on most phones. Move captions, logos and key text into the white "safe" center. The striped yellow areas are "risky" - sometimes visible, sometimes not, depending on device.

UI overlays are estimated from publicly documented region percentages plus recent creator-broadcast measurements. They change with platform A/B tests; re-check before each big campaign.

Red bars are what gets cut off. Numbers show the side pixels lost. Frame your original shot with both aspects in mind: keep key action inside the small inner box.

Key light is 1.5-2× brighter than fill, placed off-axis to create shadow modeling. Back / rim light separates the subject from the background. Use distances 1-3 m for a phone-sized subject.

Each platform re-normalises audio to its own spec. Match within ±1 LUFS of the target and your viewers won't need to crank their volume between videos. Going louder doesn't help - platforms clip.

Some platforms use true-peak (dBTP) limits instead of LUFS in some regions. We surface the dominant documented target. Standards change; verify against your platform's audio creator help page.

A 30 s 1080p vertical at 12 Mbps ≈ 45 MB. For most platforms 10-15 Mbps is the "good enough" sweet spot. Push higher only if your content has heavy motion (sports, dance, VFX).

If you placed your subject far off-center and shot wide, the vertical crop will exclude them entirely. The static-crop verdict in this tool is conservative; keyframing can rescue medium-wide shots.

Lower K = warmer (orange). Higher K = cooler (blue). For honest skin tones, 4500-5500 K is the sweet spot. Sunrise / sunset golden hour is roughly 3000 K; overcast midday 6500 K.

Phone shooters typically work at 24-28mm equivalent. A wider lens flattens faces; a longer one adds depth compression. For seated talking heads, 35-50mm equivalent looks most polished.